8 reasons to hold a conference
The purpose of a conference may be for a variety of reasons. A conference can be a small and intimate affair or a large-scale event that requires months of planning. Here are some reasons to hold a conference:
build morale
Taking your staff away for a team-building event is great way to build people's morale and to encourage effective communication amongst employees. One could also use it as a means to identify leadership skills.
meet with staff or clients
Hold a conference or meeting to brief staff when the company is undergoing large operational changes ie. company merger or technology upgrade.
solve a problem
You may need to hold a mini-conference in order to discuss various solutions to a company problem. You can divide staff into groups and each group can present their solution to the problem.
Hold a conference to share and exchange information on a particular subject. A conference is an excellent platform to share results of new studies and to keep all professionals within that industry updated.
exchange ideas and information
This is a popular reason to have a conference. Each year, company policies should be reviewed and new ones created when necessary. This can sometimes be an arduous task so what better way to do this than have a conference dedicated to "company policies"?
initiate new policies or procedures
This is always a great reason to have a conference. Invite all companies or clients that fir into your target market and combine the product launch with useful information that delegates can take home.
product launch
Go on a conference getaway and spend time developing your business strategy for the following year.
develop annual strategy
Develop great ideas for your business, whether it be ideas for marketing, products or services. A conference getaway dedicated to idea generation is bound to be worthwhile.